Frams key marketing strategies are developed around achieving the following goals:

• BUILD brand loyalty and recognition within the market place;
• PROVIDE our distributors and customers with technical and product support;
• EDUCATE our customers on the latest product developments and offerings within the Fram range.

We have a team of knowledgeable Fram sales representatives calling on distributors and workshops. While our technical help desk is dedicated to addressing your product queries and questions. Click here to contact the Fram help desk directly

Every quarter we have exciting promotions and the Fit-a-Fram loyalty programme whereby workshops are rewarded for their support.

Fram Fast Filter  is another initiative for workshops and consumers consisting of quick oil and filter change as well as a free ten point safety check.